Resources Library by ANA

Retailer response to environmental and competitive changes in the United States

The continued growth of the superstore and super chains has created chaos in the U.S. retailing markets. It has particularly taken its toll on the more traditional retail chains and at the same time created severe problems for manufacturers...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: David J. Rachman, Cesar M. Malolcs

June 15, 1995

European retail market structures

This paper considers evidence that there are common structures, in terms of types of retail offer, that each European retail market will tend towards over time. It takes a detailed look at two contrasting markets, the UK and Russia, to understand...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: Mike Harris, Natasha Retejum

Company: KANTAR TNS Malaysia

June 15, 1995

Sharpening the act

This paper outlines a largely personal view of the challenges facing marketing researchers and their colleagues in pharmaceutical companies and the actions that deserve priority. Preparation of the paper has been assisted by discussions with senior...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Author: John S. Burton

June 1, 1995

Competitive intelligence

This paper has indicated that Competitive Intelligence represents the flip-side of the strategy coin. Strategy without intelligence, we have suggested, is not strategy, it is guessing. Some pharmaceutical firms are making considerable progress toward...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Author: Douglas C. Bernhardt

June 1, 1995

Organization learning in the transformation of Eastern Europe

The author, in this paper, will draw on his experiences in Poland acquired since January 1994 highlighting the difficulties his company has faced since acquiring a business at the beginning of 1994. The business, a dairy in Slupsk, North West Poland,...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Michael J. Thomas, Lionel C. Hall

Company: Nestlé

April 1, 1995

Adapting to the changing environment

This paper describes the development of the model to deal with changes in one of the organisations so far studied in Slovenia. It has been an achievement of the type of model used that this process could all be accommodated. However, it emerged that...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Carla Millar, Stane Saksida, Tit Turnsek

April 1, 1995

So what? So nothing! (Or putting yourself in your client's shoes)

I referred to the "agency or consultancy" side of the business, because there is no generally accepted definition of our business: are we market research agencies, are we marketing research consultants, are we research suppliers? Here, we are...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Farrokh Suntook

June 15, 1994

Listen, learn and lead

The primary purpose of a Market-Based Decision Network is to provide information and process tools to enterprise and operating management. It is a team of experienced people positioned to assist all levels of management by creating a set of processes...

Catalogue: International Automotive Marketing Conference 1994

Author: Vincent P. Barabba

June 15, 1994

Advances in evaluation of retailer events

In Germany, retailers frequently use costly, store-wide theme promotions to increase consumer traffic and overall sales. Until recently, promotions were considered a necessary cost-of-doing-business and payback analyses for these events were...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Authors: Petri Hirvonen, Hermann Pöhlmann

Company: Nielsen

June 15, 1994